Equality: We believe that all people are created equal and for that reason must be guaranteed equal rights. Among these are freedom, justice, security and fair representation.

Unity: We believe in a united Kenya. Our conviction in a sense of community based on the belief that we can only achieve our individual goals if we share a commitment to our national destiny.

Peace: We believe in the message of peace and non-violence. The means we use in our cause must be as noble as the end we seek.

Integrity: We believe a nation or people will progress by conducting themselves with integrity in all affairs.