1. Personal Responsibility: You and I working Together
Each of us has to do our part, sacrifice and come together with the realization that we all have a role to play in the change that we seek. Kenyans for change offers every citizen the opportunity to contribute to the betterment of our society.

2. Accountability: Transparency and Equal Representation
Kenyans for Change will seek to promote policies that demand a new ethic of responsibility within government spending and fiscal accountability.

We will seek to restore the core values of democracy within our political system by reinventing an open, honest and accountable government that serves public interest, and empowers ordinary people to make their voices heard in the political process.